Denis Tangney Jr/Getty Pictures The Ohio State College
The Ohio State College has formally trademarked the phrase “THE.”
“Ohio State is happy to have obtained a trademark for THE on branded merchandise related to and bought by way of athletics and collegiate channels,” Ben Johnson, OSU’s senior director of media and public relations, stated in a press release obtained by PEOPLE.
“THE has been a rallying cry within the Ohio State group for a few years, and Buckeye followers who buy official Ohio State gear help pupil scholarships, libraries and different college initiatives,” Johnson continued, occurring to state the varsity’s licensing and trademark program generates over $12.5 million yearly.
Per NBC Information, the trademark is particularly for official college merchandise with simply “THE” featured.
The official Twitter account for the varsity’s soccer crew, The Ohio State Buckeyes, celebrated with a brief and candy social media put up, sharing an illustration of “The” scrawled on a web page.
Selecting to let the picture communicate for itself, the crew posted it and not using a caption.
As for why the varsity calls itself “THE” Ohio State College, the origins of the moniker date again to the 1870s.
“In 1986, a brand new College brand was launched within the hopes of transferring away from the ‘OSU’ image, which had been used since 1977,” reads a put up on the college’s web site. “College officers wished the establishment to be generally known as ‘The Ohio State College,’ once more, since OSU might additionally imply Oregon State and Oklahoma State College.”
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“Nonetheless, the ‘The’ was really a part of the state laws when the college was renamed in 1878,” the reason continues, noting that the establishment was beforehand known as the Ohio Agricultural and Mechanical School.
The web site provides, “Legend additionally has it that ‘The’ was used to point out the opposite schools which establishment was imagined to be the chief within the state – each in dimension and in monetary help from the legislature.”
Ohio State started pursuing the trademark in August 2019 shortly after designer Marc Jacobs filed a separate software, based on the varsity’s assertion.
“In 2021, the college was happy to achieve an settlement with Jacobs that permits each events to register THE branded merchandise for continued use and license,” the assertion concluded.